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Resource Author Francisco Rodriguez H.
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Efusjon is a healthy energy drink distribution company headquartered in Bend, Oregon that offers Energy Club members a chance to generate commissions. In this article, the business plan is broken down and analyzed based on 4 key areas.

Product and Market:

Efusjon is part of the energy drink market, a rapidly growth category in the U.S. and abroad. The category is very competitive, sharing space with brands such as Red Bull, Sobe and Monster. All of these dinks share very similar ingredients and price points, however, a new category of drinks has exploded on the market which show strong demand for alternatives to the traditional ingredients like Guarana and Taurine. Leading this new product category is 5 Hour Energy.

What makes these products so unique is that, unlike other energy drinks, they use the highest quality natural energy boosters that fight fatigue, illness and giving you more youthful energy without the side effects of other energy beverage products.

The other thing that makes Efusjon Energy Club such a unique opportunity is that you can become a member for $30, which allows you wholesale pricing on the products you purchase, a free replicated website to start your own distributorship, and the company provides weekly training through conference calls that are packed with strategies to help you make more income.

Many of the multi level marketing schemes don't offer the compensation and community matrix plan that the Efusjon Energy Club features. You have a unique opportunity to share in the sales of Associates that other people bring in. The Associate and Executive levels cost $120 to join, but allows a generous compensation plan up to 15 levels.

The weekly conference calls make the company unique. This is an ongoing training for the success of your own business that happens every Monday and they are jam-packed with high quality product and business training. They help you improve your efforts with pointers to help you build your customer base and community organization. It is a great opportunity to get in on a successful business opportunity in a growing product market.

Qualification for payment is very simple. A member must personally recruit 3 members into their downline and maintain an autoship of 48 energy drinks at a cost $120 plus S&H per month.

A member may purchase up to three positions within the Community Matrix, giving the distributor a chance to generate income at three positions and multiplying their earning potential.

Competitors:

Two competitors have surfaced during the launch of the Efusjon business. Xango and Mona Vie have both launched similar energy drinks that could pose a threat to the excitement of efusjon. However, key differences within approach to marketing support make the efusjon opportunity for growth more compelling.

Marketing Support:

Facebook and efusjon have teamed to deploy a marketing system for Energy Club members (not yet released at the time of this review). Each member can apply a Facebook profile skin that gives Facebook visitors an efusjon brand experience.

From a members Facebook profile, a visitor can learn more about the efusjon business opportunity. This concept is very innovative and has global launch implications never seen before in the Network
Marketing industry.

Distributors are also given a website. The website contains many useful videos and presentations, however, its lacking a way for distributors to capture a lead from the home page. Warm leads should only be sent to your personal efusjon website.

Summary:

Efusjon is a low risk way for consumers to start their own business and create a new income stream. The product, payment plan and Facebook marketing system are innovations that overcome many of the potential barriers to success.

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